Banks Going to Traditional Firms to Auction OnlineSeptember 11th, 2008 by PA - Bloger
Again, another post on a subject we covered not long ago- traditional brick and mortar auction firms assisting their clients in using online technology to get assets sold. Here’s a great a example: J. Duncan & Associates out of South Carolina will offer two lots at online auction only. The stated minimum bid auction will end on September 26th.
So yet another company will move to at least a partial online strategy for some clients. Benefits are many- the obvious being the auction day event which is pretty much out of the equation. Some also claim that the time to market is faster and marketing costs are lower but this is still up for discussion. We think you still need to advertise as hard if not more to drive the right buyers that will purchase in an online format.
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