Shopping for a Real Estate Auction Company

March 28th, 2011 by PA - Bloger
With the auction method of buying and selling real estate growing in popularity, both property sellers and investors are on the hunt for a reputable and lucrative auction company. Good news for all parties involved: there is a plethora of real estate auction companies and auctioneers ranging from nationwide and online properties to local real estate opportunities that offer more personalized attention.  In other words, no matter what you’re looking for, there’s something for everyone. 

With this in mind, there are a few factors to consider regardless of the property type or location involved. Many companies dealing with real estate auctions also offer traditional property listings for sale, or handle the auctioning of various products. You may want to decide early in your search if you prefer a company that deals solely with real estate auctions. Some like the idea of having an organization that specializes in real estate auctions, where this mode of sale is their only focus; to others it is not a notable concern.

Membership or affiliation can be a selling point. Many real estate auctioneers belong to the NAA (National Auctioneers Association) which requires members to follow a code of ethics as a practicing auction company. This alliance can add credibility to the organization being considered.

Marketing is a key component in real estate auctions. Those who are seriously looking to utilize a real estate auction company are sure to study the company’s marketing strategy, which can include print and online ads, e-mail blasts, direct mail, local signage, etc. A company that has a strong and succinct plan of action is of great benefit.

Now to get down to specifics: Do you want a national or local company? Do you want your auction online or in-person?  Do you need a company that specializes in a particular kind of property? You’ve got a lot of choices.

With the growing success of the real estate auction industry, it’s clear that there is no shortage of real estate auction companies and auctioneers to choose from – you’re only difficulty may be narrowing it down to only one.


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