Archive for November, 2012

Spotlight On… Laura Brady, President, Concierge Auctions

November 28th, 2012 by engineadmin

Spotlight on . . .Laura Brady

Concierge AuctionsWith luxury property auctions still seeing major numbers in both attendance and profits, we wanted to delve further into what’s driving this area of the real estate market. This month we spoke to Laura Brady, President of Concierge Auctions, discussing several topics including marketing strategies, geographical popularity and the use of social media in the industry.

PA: Tell us about Concierge Auctions and your role with the company.

LB: Concierge Auctions is the preeminent luxury real estate auction firm serving high-end sellers nationwide through an accelerated marketing process that obtains fair market value for high-end properties — typically valued between $2.5 million and $20 million — in a 60-day timeframe. The company has executed auctions in 23 states, from New York to Hawaii, and hosts a database that includes more than 100,000 luxury real estate buyers and agents from all 50 states and 38 countries and territories. The principals of Concierge Auctions have been involved in the transfer of more than $2 billion in luxury real estate sales over the past 10 years.  [For more information, call 888-966-4759 or visit ConciergeAuctions.com.]

As the President of Concierge Auctions, I am responsible for overseeing the company’s corporate initiatives and brand growth. My strategic vision for the firm focuses on three fundamental deliverables: white-glove service worthy of the most discerning clientele; a brand that radiates luxury and is forever strengthened by the quality assets it represents; and the latest technologies and innovations to enhance the company proficiency and customize the client experience.

PA: What are your thoughts on the rise of luxury properties being sold via auction? Read the rest of this entry »

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