Archive for December, 2013

Spotlight On: Beth Rose, Owner and Auctioneer of Rose Auction Group

December 20th, 2013 by melissa

Spotlight on . . .Beth

We recently spoke with Beth Rose, owner of Rose Auction Group and third-generation auctioneer. Beginning the company in Ohio and expanding to Michigan and Florida, Beth conducts over 400 auctions per year in all areas of real estate. Her solid background and expertise has awarded her as the first female in history to win the Michigan State Auctioneers Association bid-calling contest in 2009, and Auction of the Year in 2010. Topics we discussed with Beth include the development of online auctions, the rise in real estate sales and current economy, and women in the auctioneering industry.

PA: As a third-generation firm and company owner, tell us about Rose Auction Company and how you became its leader.
BR: To most people, the dynamics of my family have always been intriguing. My father, David Rose, was my mentor and I grew up in the auction business with him and my three sisters. He groomed us to be the best salespeople! He believed in education and put us through vigorous sales training to make sure we were always ready to make a sale.He always told me to wake up every morning as if you were unemployed and go make a sale that day. To this day, I use that philosophy. My biggest competitor in my local market is my sister, Pamela Rose. Although we compete in the auction business, at the end of the day, we’re still family and best friends. I treat every appointment as if Pam is sitting in the driveway to get the deal. My father created four powerhouses and just as we competed as children on the playground, we love the thrill of competing in the auction business. My father has since passed away but I remember him saying, “My girls are some of the best sales people around; they are survivors and they will only excel in their careers.” Today, my NAA family has filled the void of my father as my mentor. Going through CAI and meeting the best of the best in the industry keeps me going. But most of all, being a leader means passing the torch to the next generation of auctioneers to give back what the industry has given me. Read the rest of this entry »

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